Senso-Media Zrt.’s main objective is to improve Uganda’s overall tourism competitiveness through digital development and advanced European technologies. The proposed Complex Infocommunication and Ticketing System (CITS) supports the digital transformation of tourism through the following elements:
- Manufacture and installation of indoor POS digital kiosks for promotion, marketing, cashless payment and ticket purchases for services, tourist attractions, cultural, musical and other programmes.
- Manufacture and installation of indoor ICT Digital Light Poster devices for promotion, marketing and advertising tourism products.
- Development and population of a Ugandan tourism mobile app and interactive, responsive website, together with the databases and servers required for the system.
- Development of an intelligent tourism administration interface and back-office system to improve sustainability and resource efficiency.
- Development of smart tourism products, including electronic tickets, digital hotel reservations and taxi booking with straightforward, reliable payment options.
- Development of data collection and analysis tools providing real-time tourism information.
- Professional operation of the system for 2 years, including necessary replacement parts.
CITS is intended to support the following objectives:
- Digitalisation of the tourism sector.
- Collection of tourism statistics from searches and views on installed Digital Signage and information devices, and from app and website usage, to create a tourism big data database.
- Increase Uganda’s direct foreign exchange contribution from tourism, estimated in the project description at UGX 2,767 billion, or 19.6% of total export revenue. The proposed solutions projected potential growth of 6–10% by 2024, indirectly strengthening the country’s international engagement.
- Increase revenue-generating capacity among tourism businesses.
- Improve Uganda’s image and encourage tourist visits and tourism investment through positive, accessible, credible and traceable information.
- Increase revenue-generating capacity in sectors directly connected to tourism, including retail, manufacturing, services, food processing, construction, agriculture and entertainment.
- Create direct and indirect jobs to reduce unemployment and poverty, contributing sustainably to the Sustainable Development Goals and addressing the root causes of migration locally.
- Establish direct and indirect education and training programmes and enable more comprehensive tourism policy planning.
- Strengthen further potential between Hungary and Uganda…