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The right content on every screen, managed from one interface
SENSO Digital Signage supports digital communication for shopping centres, retail chains, institutions, transport hubs and business sites. A central content management interface controls content across any number of digital surfaces, from standalone displays and interactive kiosks to payment terminals.
Advertisements, information and public announcements can be organised into playlists, scheduled and assigned to individual devices or groups. Communication across multiple sites can be coordinated while different areas show different content. Current offers, programmes and important changes reach visitors quickly, with content updates handled remotely.
SENSO Digital Signage helps you make better use of existing digital surfaces and create new communication points. Alongside our own displays and kiosks, suitable equipment from other manufacturers can join the system. Content management is adapted to the network’s size and the operator’s workflows.
DOOH advertising devices operated
Digital devices operated
Central content management interface
years – Technology experience
Content on standalone advertising displays, kiosks and payment terminals can be managed in one system. Operators prepare campaigns in a single interface, whether managing a few devices at one location or a network spanning multiple sites.
Updating digital content requires no visits to individual screens. New offers and information can be uploaded centrally and assigned to the right displays, reducing the work involved in regular updates.
Content can appear at specified times, during particular parts of the day or on selected device groups. Communication can therefore reflect the venue’s operations, visitor traffic and current programmes.
Displays can show your own news, public announcements and partner advertisements. Playlists coordinate content serving different purposes, supporting visitor information and commercial use of advertising space.
Our kiosks and payment terminals can display advertisements in a dedicated area of the interface during use. When idle, content can switch to full screen, allowing the device to serve as both a customer-service point and a digital advertising surface.
Where technical requirements are met, displays and kiosks from other manufacturers can also connect. This extends the use of existing equipment while bringing previously separate screens under shared content management.
From standalone displays to multifunction kiosks
We consider the installation environment, visibility and intended content when selecting equipment. A centrally managed display network can combine our own products with existing equipment, provided the technical requirements are met.
Striking digital displays for indoor and outdoor spaces
The Digital Light Poster family is purpose-built for advertising and information. Indoor, outdoor, single-sided, double-sided and wall-mounted versions allow you to create displays suited to the location and visitor flow.
Customer service and advertising on the same device
Our Digital Signage solution can integrate into every one of our kiosk software interfaces. During interaction, content runs in a dedicated area; when idle, it can appear full screen. The kiosk or payment terminal can therefore fulfil multiple communication roles.
Unified content management for existing equipment too
Existing digital surfaces can join our system following a technical assessment. We evaluate the displays, controllers and kiosk software, then establish the connection and playback environment required for central content management.
The right display for every environment
Different DLP configurations suit shopping centres, institutions and outdoor locations. We select displays and positioning to match the surrounding conditions.
Aligned with the direction of visitor traffic
Single-sided, double-sided and wall-mounted versions offer different placement options. Double-sided devices can communicate in two directions, with different content on each side if required.
A screen that creates value even when idle
Kiosk and payment-terminal screens can provide advertising and information alongside customer services. Embedded and full-screen playback adapt to whether the device is being used.
Central control of digital communication
Our proprietary solution brings content management, scheduling and device assignment together. It supports network-wide campaigns and local information, tailored to each display’s role and audience.
Your entire network’s content in one place
Browser-based administration for uploading, organising and distributing media. Devices and device groups are managed through one interface, making both local communication and network-wide campaign preparation clearer.
Content plays according to your planned schedule
Uploaded content can be arranged in freely editable playlists, then assigned to selected devices and time periods. Campaign changes can be prepared in advance, with playback aligned to times of day, events or operating hours.
Coordinated playback across different devices
The system displays assigned content on connected screens and interactive devices. Within our kiosk software, content plays in a designated interface area during use and can switch to full screen when idle.
Update a few screens or entire locations together
Devices can be grouped by location, floor, purpose or other criteria. Content across the selected group can then be updated consistently in a single action.
The right message at the right time
Playlists can be prepared and scheduled in advance. This simplifies planning for promotions, events and seasonal campaigns and helps distribute workloads predictably.
Important messages on selected displays
Content can be updated centrally in real time, allowing operational changes and public announcements to appear quickly. Messages can target a single area or multiple sites.
Direct advertising sales and programmatic placements in one system
SENSO Digital Signage’s central content manager can optionally include programmatic provider integrations and an internal bidding management interface. Our hybrid solution plays advertisements sold directly to contracted clients alongside placements won through bidding, within the same playback schedule.
The number of slots offered through programmatic sales can be defined in advance. Operators can reserve capacity for direct campaigns while allocating separate advertising opportunities for bidding, coordinating both sales channels.
In our standard programmatic model, for example, six pieces of content alternate on a screen during a campaign period. Four are advertisements sold directly to contracted partners, added to the playlist by the operator through the central content manager. The remaining two slots are filled by programmatic advertisements, available for bidding through the integrated provider’s interface.
Here, the six slots represent consecutive pieces of content on the same screen. This allocation retains fixed campaigns while making part of the screen’s advertising capacity available to additional advertisers.
Advertisers can bid for an entire two-week campaign period, the advertising time on a particular day or selected dayparts. Placement duration can therefore match campaign goals and audience targeting, from sustained presence to offers focused on a single period.
The internal bidding management interface handles the slots and periods allocated to programmatic sales, while the integrated provider supplies the advertiser-facing bidding platform. Directly uploaded and programmatic content can appear within a coordinated playback schedule.
The hybrid model adds a new sales channel alongside direct partner campaigns. Biddable periods can improve capacity utilisation and help increase revenue, while bringing more dynamic, varied content to displays.
Programmatic integration is an optional addition. We tailor the providers, number of biddable slots and available periods to your business model.
Your display network and management system designed together
SENSO-MEDIA supports the complete technical foundation of digital communication. Alongside equipment selection and positioning, we plan how to manage content efficiently across locations and display types. We connect our displays, kiosks and payment terminals in one system and incorporate existing equipment where conditions allow. During implementation, your staff learn everyday content-management tasks, and we provide technical support after handover. The network can later expand with more devices, sites and optional sales features while communication remains centrally managed.
Starting with your communication goals and location
We review the installation environment, visitor routes and existing digital surfaces. Based on this, we recommend display locations, equipment and network design, taking daily content-management tasks and advertising-sales goals into account.
New and existing equipment in one system
We install equipment, configure playback and connect devices to the central content manager. On our own kiosks, we configure embedded playback; third-party equipment is integrated according to its technical capabilities. Programmatic provider connections can also be established on request.
Expert support for content management and operations
We demonstrate content uploading, playlist creation, device-group management and scheduling. Depending on your service package, we also provide technical support, remote troubleshooting and on-site maintenance.
Connect with SENSO Digital Signage
Digital advertising and information can be complemented by interactive services. Our related solutions guide visitors from a displayed message to information searches, mobile content or purchases.
Information, navigation and advertising on one interface
An interactive information system helps visitors through maps, search tools and detailed content. Embedded advertisements and full-screen playback combine visitor information with digital advertising.
Self-service payments and digital communication
Our payment terminals can display advertisements during transactions and while idle. Large-screen versions can reach people passing nearby as well as customers using the service.
Access the on-screen offer on your phone
NFC interaction points can link to web content, coupons, surveys and promotional games. Positioned beside digital displays, they offer a simple way to access further campaign content.
Continue the on-site conversation on mobile
News, offers and services organised in a mobile app are accessible on visitors’ own phones. They can also provide further details about programmes and opportunities presented on on-site displays.
Digital surfaces support daily operations and business goals
SENSO Digital Signage enables the same display network to inform visitors, promote your own services and show partner advertisements. Central management and scheduled content reduce the organisational burden of regular updates, while communication adapts more quickly to current needs.
Display content can be updated remotely through one shared interface, reducing on-site tasks and individual device interventions.
A single display can show multiple advertisements and information items. Scheduling coordinates partner campaigns with your venue’s own communication, while optional programmatic integration opens the network to more advertisers.
New displays and suitable existing devices allow the communication network to grow in stages. Content management and advertising capacity allocation can adapt to locations and changing business needs.
Our digital advertising surfaces and content-management solutions support visitor information in facilities of different sizes and layouts. We apply our experience designing and operating display networks to both new systems and improvements to existing infrastructure.
Coordinated digital communication
We support the shopping centre’s on-site communication with digital advertising displays, information terminals and a custom content-management system. Devices along the shopping streets provide visitor information and navigation as well as advertising throughout the centre.
Multiple display formats, varied communication opportunities
Our own digital advertising and information equipment presents content in an elegant, eye-catching way throughout the shopping centre. Different display formats allow communication to match the characteristics and visitor flow of each area.
Digital advertising network
Screenposter operates a nationwide digital out-of-home media network in Hungary. Since the company was founded, its network has relied entirely on SENSO-MEDIA technology. The network demonstrates that SENSO Digital Signage enables efficient, central management of systems serving a single venue or city as well as display networks spanning an entire country.
